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Digital Marketing Manager

Exp: 5-7 Years

Positions: 1

Job Description

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Build an inbound marketing plan including the content development and execution strategy
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Research competitors and provide suggestions for improvement. Identify trends and insights, and optimize organic and paid performance based on the insights
  • Brainstorm new and creative business growth strategies through digital channels.
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners for certain branding and marketing assignments
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and skills

  • Degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display
  • advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
    Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics etc.)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Interested candidates can share their cv on career@synoverge.com