Digital Marketing Manager

Exp: 3-6 Years

Positions: 1

Job Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Build an inbound marketing plan including the content development and execution strategy
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Research competitors and provide suggestions for improvement. Identify trends and insights, and optimize organic and paid performance based on the insights
• Brainstorm new and creative business growth strategies through digital channels.
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners for certain branding and marketing assignments
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and skills

• Degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display
• advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
  Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in online marketing and measurement