Digital Marketing Manager
Exp: 3-6 Years
Positions: 1
Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Build an inbound marketing plan including the content development and execution strategy
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Research competitors and provide suggestions for improvement. Identify trends and insights, and optimize organic and paid performance based on the insights
- Brainstorm new and creative business growth strategies through digital channels.
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners for certain branding and marketing assignments
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements and skills
- Degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display
- advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics etc.)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in online marketing and measurement
Interested candidates can share their cv on career@synoverge.com
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