Client
The client is a leading U.S.-based route optimization and mapping platform that helps logistics, delivery, and service-based businesses plan efficient routes, track drivers, and reduce travel costs. The system is designed for small and mid-sized fleets and it simplifies daily operations through intelligent route planning, real-time tracking, and automated delivery management features.
Challenges
The client’s legacy route optimization platform faced both technical and operational challenges:
End of Life for Bing Maps: Microsoft’s retirement of Bing Maps required migration to a new, reliable mapping solution.
Limited Routing Features: The system lacked multi-vehicle routing, customer time windows, and truck-specific optimization capabilities.
Scalability Issues: Managing high API traffic during peak usage impacted system performance.
Manual Processes: Invoice generation and reporting were performed manually, increasing workload and potential for human error.
Customer Disruption Risk: Bing Maps customers faced potential service downtime after free key discontinuation.
AI Optimization Requirement: Growing demand for AI-based route optimization to increase accuracy and reduce delivery times.
Revenue Opportunities: Needed to expand business reach and API adoption through Microsoft Azure Marketplace integration.
Solution Provided
Synoverge implemented a modern, AI-driven, and scalable routing ecosystem to overcome platform limitations and enhance performance.
Mapping Migration & Integration
Evaluated and compared HERE Maps, Azure Maps, and GraphHopper as alternatives to Bing Maps.
Developed and tested prototypes for geocoding and routing using HERE Maps and GraphHopper.
Finalized a combined mapping solution, HERE Maps for geocoding and GraphHopper for advanced route optimization.
Migrated users to the new solution without service disruption or downtime.
Advanced Route Optimization
Introduced multi-vehicle routing for managing multiple drivers and routes simultaneously.
Added truck-specific routing constraints based on size, weight, and road restrictions.
Supported customer-specific time windows for precise delivery and pickup scheduling.
Integrated AI-based optimization algorithms, improving accuracy and overall route efficiency
Automation & Reporting Enhancements
Built an automated reporting portal to schedule daily, weekly, and monthly reports.
Enabled on-demand (ad-hoc) reports for sales and operations teams to monitor usage and performance.
Automated invoice generation and payment processing through ChargeOver integration, eliminating manual tasks.
Platform Deployment & Marketplace Expansion
Published APIs on Microsoft Azure Marketplace for easy access and subscription-based use.
Deployed an MCP server for geocoding and optimization using Docker Hub for containerized scalability.
Enabled seamless API-based access for both new and existing customers.
Legacy Support
Created a Bing Wrapper, a compatibility layer translating Bing Maps API calls to Azure Maps.
Allowed existing users to continue using their applications without modifying their code, ensuring business continuity.
Results
The modernized platform now enables logistics and service-based businesses to plan smarter routes, save costs, improve delivery reliability, and scale effortlessly. The revamped platform delivered measurable improvements in performance, scalability, and user experience:
100% Seamless Migration from Bing Maps to HERE Maps and GraphHopper with zero downtime.
Multi-Vehicle Routing enabled customers to optimize routes for multiple drivers simultaneously.
40% Improvement in Mapping Accuracy with precise geocoding and route optimization.
50% Reduction in Manual Effort by automating reports, invoices, and key business processes.
Truck-specific Routing enhanced route safety, compliance, and operational accuracy.
Customer Time Windows improved on-time deliveries and route flexibility.
High scalability supporting up to 1,000 locations per optimized route.
Increased API Adoption and revenue growth through Azure Marketplace integration.
Zero-Service-Disruption ensured uninterrupted functionality for all users during migration.
